Alex Reid is a highly experienced Strength & Conditioning Specialist based in Wimbledon, London, with over 25 years in elite sport, rehabilitation and performance coaching. Her career includes 10 years in professional football at two Premiership clubs, alongside consultancy work with The Football Association, World Rugby, the Rugby Football Union and England Athletics. Alex has also authored three books covering key components of fitness and conditioning. Founder of Perform Fitness S&C Limited in 2008, Alex specialises in rehabilitation, conditioning and performance development. In recent years, she has successfully transferred her expertise into the corporate sector, delivering workplace wellbeing initiatives and performance-focused programmes. Alex now brings her extensive experience to support women in and around menopause. She provides evidence-based strength and conditioning guidance designed to improve physical resilience, promote long-term activity and enhance quality of life. Her approach helps women build strength, confidence and physical longevity through structured, progressive training.